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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Episode's Topic: Omnichannel Marketing
Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.
Table of Contents:
- Setting the Scene with an Omni-Channel Example
- Attribution Models, Characteristics and Comparisons
- Flowchart: Choosing the Right Attribution Model
- Key Takeaways
Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/
15 episodes
