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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Summary
In this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not being seen and that ads can be a powerful tool for increasing visibility and trust. Covitz outlines the necessary components for effective advertising, including having a clear offer, a landing page, and a Facebook page. She also introduces a free resource called the Audience Accelerator to help listeners grow their audience effectively.
Takeaways
You feel like you're posting all the time and yet nobody is seeing what you're posting.
The best time to build your audience is before you have something to sell.
You can't sell before you have built trust with your audience.
Ads can help you get in front of your ideal clients.
Brand awareness ads build trust and visibility.
You need a Facebook page and an ad account to start.
Creating authentic content is key to attracting your audience.
Investing $2 to $5 a day can help grow your audience.
The Audience Accelerator is a free resource to help you build your audience.
Reach out for support if you're unsure about your progress.
Sound Bites
"I like to call them billboard ads or I see you everywhere ads."
"You need a Facebook page. You need an ad account."
"Watch your audience grow. Watch people start to trust you."
Chapters
00:00 Building Your Audience Before Selling
02:26 The Power of Ads for Brand Awareness
04:48 Essential Tools for Audience Growth
Grab my free resource to set up your Facebook ad account!
23 episodes
