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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Manage episode 514290955 series 3480413
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Las Vegas creator Ayumi Moore sits down with Fargo to unpack the real business of content creation—how she went from posting with no traction to landing Fortune 500 brand deals, why follower count income, and how she protects her reputation with clear paid-partnership disclosures. She opens up about her military background, motherhood, and navigating dyslexia, ADHD while building a sustainable creator career. If you’ve ever wondered how to price UGC, get a manager, or keep your content brand-safe and authentic—this one’s loaded with gems.
What you’ll learn:
The biggest myths about influencers (and why follower count doesn’t equal revenue)
Brand deals 101: deliverables, whitelisting, contracts, approvals, and pricing
How Ayumi went from failing on YouTube to exploding on TikTok and IG Reels
Why disclosure matters (paid partnership vs. “free eats”) and creator ethics
Building a brand-safe content strategy without losing your voice
Handling hate, bots, and criticism—and protecting your mental health
From military discipline to creator discipline: routines, research, and resilience
Platform strategy: Instagram, TikTok, YouTube, Facebook, Snapchat (and why Snap’s ad rev is heating up)
Storytelling: pretty privilege: hooks, retention, and community-building
Practical tips for new creators: pricing, networking, negotiating, and getting a manager
Key takeaways
Short-form money is mostly brand deals, not platform payouts.
Be brand-friendly (and consistent) if you want big-budget campaigns.
Treat this like a business: research daily, study your analytics, iterate fast.
Disclose paid partnerships—when in doubt, add “ad.”
Vulnerability wins: authenticity and storytelling build true fans.
Shoutouts
Love to BrandBomb PR (Lindsay & team) for championing creators who deliver real value.
Vegas creator community doing it right—ethics, quality, and results.
Connect with Ayumi Moore:
https://www.instagram.com/ayumiofficial/
https://www.tiktok.com/@ayumi.moore
Connect with Jeff Fargo:
https://www.instagram.com/jeff.fargo/
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102 episodes
