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We’re bringing back one of our most popular episodes—because the insights are just that good.

What happens when a fractional CMO meets the rise of AI? Magic—and massive efficiency.

In this rebroadcast of Female Fractionals, host Amanda Nizzere sits down with the dynamic Crys Black, a fractional CMO and RevOps leader at Crys Black Consulting. Crys shares how she leverages over a dozen AI and tech tools to run her business, amplify client results, and even build an AI-powered digital twin to manage her social presence (yes, really!).

You’ll hear how her nonlinear career—from IT to marketing to fractional life—intersects with her love of experimentation, and how AI has not only improved her workflows but also helped her create a custom Valentine’s Day album.

Whether you're overwhelmed by the pace of new tools or just wondering where to start, this conversation offers inspiration, a practical roadmap, and permission to simply start playing.

💡 Highlights:

  • How Crys transitioned from Silicon Valley IT to fractional CMO life
  • Her go-to AI tools, including ChatGPT, Motion, Storm, and Lovable
  • How she preps for sales calls in just 10 minutes using deep research tools
  • Why your digital twin might be your best content creator yet
  • Her method for staying current without the overwhelm
  • How she used AI to win Valentine’s Day (we’re serious)

✨ Fractional doesn’t have to mean frazzled. With the right tools, you can scale your value—without scaling your hours.

Visit FemaleFractionals.com for the full transcript and bonus resources from this episode.

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19 episodes