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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Female Fractionals, Amanda sits down with digital strategist Peter Bender, founder of Sitelogic, to talk about what every fractional executive needs to know about organic search in 2025. They explore the future of SEO, the rise of LLMs, and why your website is still your most valuable digital asset.
You’ll learn:
- Why SEO is still relevant—and how to niche down effectively
- Practical tools (free & paid) for keyword research and trend spotting
- How LLMs like ChatGPT are shifting search behaviors
- Metrics that matter (and ones that don’t)
- Why consistent branding across platforms is more crucial than ever
Plus, Peter shares actionable advice on how fractional CMOs and CROs can better serve clients through smarter content strategies.
📌 Resources mentioned by Peter can be found at femalefractionals.com.
12 episodes
