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In this popular episode of Female Fractionals, host Amanda Nizzere sits down with Natalie Swan, founder of Swan and Associates, to explore what it really means to be a fractional CMO. Natalie shares her journey from scrappy brand manager in the experiential event space to running a high-touch fractional marketing firm serving B2B companies with $5M+ in revenue.
You’ll hear how she landed her first client (hint: it was her former employer), the mindset CEOs need before bringing on a fractional, and why strategy without execution is a common and costly trap. Natalie also talks about growing her business, building a lean but powerful team, and why building trust is the foundation of every successful fractional engagement.
Whether you're a fractional executive yourself, or a CEO considering hiring one, this episode offers actionable insights and permission to scale with clarity—not chaos.
👩💼 Guest Bio:
Natalie Swan is the founder of Swan and Associates, a fractional CMO firm that helps B2B companies turn business objectives into actionable marketing strategies. Her team works with companies doing $5M+ in annual revenue, bringing a high-touch, collaborative approach to long-term marketing leadership. Learn more at swanandassociates.co or connect with Natalie on LinkedIn.
💡 Topics Covered:
Natalie's journey from experiential events to launching her own firm
How she landed her first client without a full website or email list
The difference between fractional leadership, consulting, and agency models
What CEOs often get wrong when hiring fractionals
Why mindset matters more than metrics in early engagements
How Natalie built her team to stay in her zone of genius
The value of LinkedIn recommendations and client success stories
What to offload as a fractional to stay strategic
📚 Resources Mentioned:
Project Management Tool: ClickUp
Book: Shoe Dog by Phil Knight
Connect with Natalie on LinkedIn
Learn more: swanandassociates.co
⚡ Rapid Fire Answers:
Productivity Hack: ClickUp for team communication and SOPs
Fun Fact: Traveled to 6 of 7 continents (Antarctica’s next!)
Dream Skill: Singing or visual art
Most Used Emoji: Too many to count—but they’re SOP-approved!
🔗 Full Transcript + More Episodes:
Visit femalefractionals.com for the full transcript, past episodes, and more resources for fractional executives.
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