Julie's Big Gorgeous Goals: Official Workbook is here! Order your copy today.

"Strategy is a marathon, not a sprint." This philosophy rings true in Julie's conversation with Nicole Mahoney, CEO of Break the Ice Media, as they delve into the long-term vision for her business.
Nicole Mahoney is an entrepreneur, speaker, and podcast host with a passion for business. She’s the founder of Break the Ice Media, a PR and digital marketing agency specializing in the travel, tourism, and hospitality industry, and also serves as the CEO of Travel Alliance Partners. In her weekly podcast, Destination on the Left, launched in 2016, she interviews tourism professionals from all over the globe on creativity and collaboration.

She commissioned a first-of-its-kind research study in 2020 to examine what makes partnerships successful and explore the role collaboration is playing in helping the industry recover from the Covid-19 pandemic. Those results, her recorded conversations with more than 300 podcast guests, and her personal experience formed the basis of her book, Stronger Together: Building World-Changing Business Collaborations. Nicole resides in Canandaigua, New York.
In this conversation, Nicole and Julie discuss the significance of laying a robust foundation before embarking on major projects like a brand refresh. It's a reminder that strategic thinking and the ability to look beyond the day-to-day are what differentiate thriving businesses from the rest.
Join us for more strategic insights on the latest Figure Eight episode:
Nicole's journey, evolving leadership, and company culture (00:02:03) Nicole's entrepreneurial journey, the strategies she used to navigate business during the pandemic, and her post-pandemic leadership evolution.
The pivot point (00:21:27) Nicole discusses landing a large contract in 2022 and the challenges she faced in securing the right financing and banking relationship.
Challenges of being a CEO (00:25:38) Nicole discusses the bottlenecks and challenges she faced as a CEO, particularly related to managing the work and strategic partnerships within the company.
Evolution of the brand and the importance of strategic thinking (00:30:09) Nicole talks about the upcoming evolution of her business's brand, the strategic thinking behind it, and the potential for new revenue streams and relationships.
You can find Nicole and Break the Ice Media here:
https://breaktheicemedia.com/
https://nicolemahoney.com/
https://www.linkedin.com/in/nicolemahoney/
Love the show or want to request a topic? Send us a text! (All submissions are anonymous, so if you'd like a reply, please include your email address!)

You can connect with Julie on LinkedIn or Instagram.
Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook!
What did you think of this conversation? We'd love if you'd rate or review our show!