Jhonas has been immersed in communication, marketing, and sales since the age of 18, working across radio, TV, magazines, and digital media to create impactful campaigns.

Shortly after high school, he sold an entertainment website he founded, which had grown to attract major brand sponsorships.

In 2019, Jhonas came to Canada for an exchange program, later returning to Brazil to manage digital projects for iconic brands like Warner Bros, McDonald's, Disney, and Sony Music. Now based in Ontario, Jhonas has launched JCDS, a Digital Out-of-Home company dedicated to connecting small communities and businesses with digital media opportunities.

Since November, JCDS has navigated its first year, securing partnerships and establishing a foothold in the market.