Ameya, originally from India, earned an MBA from Queen's University and has a background in digital transformation. At the Toronto Star, he spent five years leading digital media and advertising initiatives, launching innovative products to meet evolving market demands.

In 2019, Ameya founded ScaleUp42 to help small and family-owned businesses compete in the digital marketplace. The company quickly became a trusted partner for e-commerce retailers, offering strategic marketing support to empower growth.

In 2023, he launched HealthBuddha, a platform connecting users with health practitioners to make natural therapies more accessible. Ameya’s work reflects his passion for innovation, community building, and empowering others in health and business.