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On May 15, we hosted our second quarterly event of 2025 in partnership with the University of Portland’s School of Business. More than 110 attendees gathered for networking and a panel discussion, “How to Get a Marketing Job in Today’s Uncertain Economy: Why Analytics Gives You an Edge. Together, the panelists brought expertise from across academia, corporate marketing, and entrepreneurship, offering advice on how to navigate today’s job market as a creative and how to leverage analytics and AI in your work.

About Our Guests:

Welcome

• Michael L. DeVaughn, dean of the School of Business, University of Portland

Panelists

• Dr. Ashley Hass, a marketing professor from the University of Portland
• Kevin Kinghorn, the executive vice president & chief marketing officer of the Portland Trail Blazers
• Holly Feather, chief executive officer & founder of HHF Strategy

Resources in This Episode:

• Use AI to optimize your resume against job descriptions, personalize your prompts to reflect your voice, and explore platforms like Jobscan and Hemingway for editing and matching the job description.
• Experiment with tools like Tableau and JASP. There are also free certifications through HubSpot, Google, Hootsuite, and LinkedIn Learning.

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