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EP49 - 2025 The Year of Choice and Control for Advertisers with Jon Finnie

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Manage episode 465127737 series 2819373
Content provided by Corby Fine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corby Fine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP.

Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how Yahoo is navigating privacy regulations and the shift to a cookie-less environment. Discover how AI is revolutionizing campaign optimization and audience targeting, and get a glimpse into the future of marketing in 2025.

Don't miss this engaging conversation filled with industry expertise, practical advice, and a touch of nostalgia as Corby and Jon reflect on the past and look forward to the exciting opportunities ahead. Subscribe now and stay ahead in the ever-changing world of digital marketing! 🚀

  continue reading

50 episodes

Artwork
iconShare
 
Manage episode 465127737 series 2819373
Content provided by Corby Fine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Corby Fine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Today, Corby welcomes Jon Finnie, the head of international sales for Yahoo Ads. With a rich background in Canadian marketing, advertising, and media, Jon shares his insights on driving revenue across Yahoo's diverse consumer properties, including Yahoo News, Yahoo Sports, Yahoo Finance, as well as its demand side platform, Yahoo DSP.

Tune in to hear Jon discuss the evolving landscape of digital advertising, the importance of empowering buyers with control over their campaigns, and how Yahoo is navigating privacy regulations and the shift to a cookie-less environment. Discover how AI is revolutionizing campaign optimization and audience targeting, and get a glimpse into the future of marketing in 2025.

Don't miss this engaging conversation filled with industry expertise, practical advice, and a touch of nostalgia as Corby and Jon reflect on the past and look forward to the exciting opportunities ahead. Subscribe now and stay ahead in the ever-changing world of digital marketing! 🚀

  continue reading

50 episodes

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