Springline Advisory with Tim Brackney | E358

Fintech Impact

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4M ago 25:02

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In this episode of Fintech Impact, host Jason Pereira interviews Tim Brackney, CEO of Springline Advisory, about their innovative approach to scaling mid-market advisory and accounting firms through the implementation of advanced technology and strategic acquisitions. The discussion covers SpringLine's inception, their private equity backing, and how they help firms transition from a localized operation to an enterprise-level structure, allowing them to focus more on their core competencies. Brackney also explains how the company's business model gives these firms a competitive edge in a large yet underserved market. The episode emphasizes the importance of maintaining the essence of the founding firm while leveraging technological advancements to facilitate organizational growth.

Episode Highlights:

00:10: Jason Pereira introduces Tim Brackney, CEO of Springline Advisory, discussing the company’s role in helping mid-market advisory firms scale through technology.
00:37: Brackney gives an overview of Springline's history and goals.
01:35: Discussion on the market opportunity and fragmentation in the accounting and advisory industry.
02:28: Challenges faced by mid-market firms when scaling are explored.
04:27: Discussion on when firms typically start conversations about joining SpringLine.
04:57: Firms entering Springline already have some level of professional management.
05:34: The complexities of scaling from mid-market to enterprise are discussed.
06:42: Brackney elaborates on the timing of firm conversations with Springline.
08:12: The criteria for choosing firms to join Springline are explained.
08:43: Emojis in merging firms and handling transitions were discussed.
10:48: Discussion on changes in firms’ growth ability post-acquisition.
12:19: The venture-backed aspect of the business model is outlined.
13:30: Conversation about structuring deals that include equity.
14:34: Discussion on the tools and foundation set for Springline's success.
15:34: Various stages of firm development and adaptation are discussed.
16:29: The value of being an early adopter is outlined.
16:59: Potential size and growth strategy for Springline are explored.
18:53: Vision for long-term growth within the mid-market sector.
21:31: Brackney voices a wish for more talent retention in the industry.

Key Points:

Springline Advisory is committed to helping mid-market firms scale effectively through technology and strategic acquisitions.
The company focuses on maintaining strong client relationships while enabling firms to grow with the support of expert management and tech solutions.
Springline’s unique approach offers a viable path for mid-market firms to remain competitive and achieve sustainable growth.

Tweetable Quotes:

"Springline is about scale plus soul, allowing firms to grow without losing their identity."
"Mid-market firms face unique challenges that require innovative solutions to overcome scaling barriers."
"We are finding and keeping talent by making our firms an irresistible place to work."

Resources Mentioned:

Facebook – Jason Pereira's Facebook
LinkedIn – Jason Pereira's LinkedIn
Woodgate.com – Sponsor
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