Tune in for a discussion with Farid Chehab, who shaped industries, broke boundaries, and built a legacy.In this episode, we sit down with the legendary ad man, the “C” in H&C Leo Burnett, as he reflects at 80 on over five decades of redefining creativity in the Middle East and beyond.From his beginnings as an artist, to his early work at Y&R with Procter & Gamble, to building H&C with Charles Homsi amid the Lebanese Civil War, Farid shares the triumphs and struggles of creating agencies that left a lasting mark on global advertising. You’ll hear about the pivotal connection with Leo Burnett that transformed their reach, and his lifelong discipline of putting ideas above ego.Joining in the conversation is Ramzy Abou-Ezzeddine, Leo Burnett alumnus and CEO of 2MRW, where the discussion dives deeper into the lessons, dynamics, and philosophies that shaped both an industry and its people.Farid opens up about:-The challenges of building creative culture in times of crisis.-Lessons from global campaigns, including setbacks and breakthroughs.-The philosophy of The Idea Agency and why ideas matter most.-Shaky dynamics with Raja Trad, but a friendship that has lasted a lifetime.-Reflections on AI, education, and the future role of creativity in society.This isn’t just the story of an ad man. It’s the story of how creativity became a movement in the Middle East, shaping brands, culture, and generations.Books by Farid Chehab - https://ofideas.com:"A Bet for a National Conscience” - "Pari pour une Conscience Nationale" - "رهان على ضمير وطن"“Of Happiness and Ideas""A Bridge over the 21st Century"