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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
Tired of hearing that Amazon FBA is “over”? We unpack why the opportunity didn’t die—it evolved—and how smart operators are winning by pairing founder-led insight with ruthless execution. Our guest, veteran seller and agency founder Andy Isom, takes us from his first experiments in the Jungle Scout era to the playbooks he uses today across dozens of live accounts. The big ideas: pick products you actually understand, design for shareability so people want to post what they buy, and respect logistics as a profit lever, not a back-office chore.
We break down the product criteria that still hold up—small, lightweight, and simple for beginners—and when to flip the script with oversized or “boring” items that live in quieter niches. Andy explains how Amazon’s algorithm increasingly rewards external traffic and brand search, why “me too” listings bleed on PPC, and how to choose between rank-first or profit-first ad frameworks. If you’ve ever felt stuck at break-even ACOS, you’ll hear clear ways to test, segment, and scale without gambling the whole account.
Looking for immediate upside? Build a seasonal portfolio. Seasonal SKUs consistently convert harder, advertise cheaper, and generate fast turns when timed well. We map how to stagger products across the calendar, forecast inventory to avoid painful fees, and use ocean freight, 3PL staging, and smarter placement settings to keep logistics costs in check. Along the way, Andy shares why he launched a boutique agency, the advantages of cross-account pattern recognition, and the mindset shifts that separate resilient brand builders from the crowd.
If you’re serious about Amazon in 2025—new seller or seven-figure operator—this conversation offers practical steps to protect margin, spark demand, and scale with precision. Enjoy the episode, then subscribe, share it with a friend who needs a better game plan, and leave a quick review to help others find the show.
Website: https://andyisom.com/?utm_source=chatgpt.com
YouTube: https://www.youtube.com/channel/UCJx5K6buMEtislBGkLl4Pcw
Facebook: https://www.facebook.com/andyisom100k/?utm_source=chatgpt.com
Instagram: https://www.instagram.com/theandyisom/?hl=en
Twitter: https://x.com/amzwithandyisom?utm_source=chatgpt.com
Spotify: https://open.spotify.com/show/52L8k1GbdWb4mngZNp92b7
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon
Chapters
1. The Truth About Making Money on Amazon with Andy Isom (00:00:00)
2. Meet Andy Isom & Origin Story (00:02:14)
3. From Tools to Founder-Led Product Ideas (00:04:42)
4. Is Amazon FBA “Dead” in 2025? (00:12:03)
5. Product Criteria That Still Work (00:17:29)
6. PPC Realities and Modern Strategies (00:23:33)
7. Low-Hanging Fruit: Seasonal Products (00:33:34)
8. Taming Fees Through Logistics (00:37:36)
9. Why Andy Built an Agency (00:40:20)
10. Fire Round & How to Connect (00:42:49)
289 episodes
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