Whew, what a wild ride it's been for our show this year. This month, we're ending on a high as you've come to expect. We've got Michael Ferree here to chat with Christian about a topic that's been eluding our show for a surprising amount of time considering we're all about contact centers. Of course, we're talking about Lead Generation. Michael is an industry connoisseur, leading two major events in the contact center space - Lead Generation World and Contact.io. Beyond this, his expertise and connections in the lead gen space make him THE person to talk to regarding this much-debated and controversial topic. So let's hear what he has to say - this is First Contact, Stories of the Call Center, episode 10 of Season 2 with Michael Ferree.