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The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)

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Manage episode 478150761 series 3467728
Content provided by TED. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TED or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.


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Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)

Guest: Kevin Evers


Links

https://anneandfrances.com


Subscribe to TED

Instagram: @ted

YouTube: @TED

TikTok: @tedtoks

LinkedIn: @ted-conferences

Website: ted.com

Podcasts: ted.com/podcasts


For the full text transcript, visit ted.com/podcasts/fixable-transcripts


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

106 episodes

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iconShare
 
Manage episode 478150761 series 3467728
Content provided by TED. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TED or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.


Follow

Hosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)

Guest: Kevin Evers


Links

https://anneandfrances.com


Subscribe to TED

Instagram: @ted

YouTube: @TED

TikTok: @tedtoks

LinkedIn: @ted-conferences

Website: ted.com

Podcasts: ted.com/podcasts


For the full text transcript, visit ted.com/podcasts/fixable-transcripts


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

106 episodes

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