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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, I have an insightful conversation with Jonathan Baker, co-founder of Punctuation, where we dive deep into the art of transforming your agency into a valuable, sellable asset. Jonathan shares his experiences and strategies for achieving sustainable growth, from the early stages of scaling to navigating the complexities of M&A transactions. We discuss what it takes to position your agency for success in today’s competitive market, how to benchmark effectively, and the critical steps you need to take to ensure a smooth and profitable exit.
Connect with Jonathan: https://www.linkedin.com/in/jonathandavidbaker/
Chapters
1. #18 How to Turn Your Business into a Sellable Asset, Agency Growth and Successful Exits with Jonathan Baker (00:00:00)
2. Meet Jonathan Baker (00:00:43)
3. Timing the Exit (00:01:54)
4. The Ultimate Goal: Exiting the Agency (00:02:26)
5. Dealing with Burnout (00:03:26)
6. The Role of M&A Advisors (00:03:50)
7. Evolution of Punctuation (00:05:22)
8. Common Pitfalls in Marketing Agencies (00:07:28)
9. Importance of Positioning (00:08:40)
10. Benchmarking for Success (00:10:15)
11. Total Business Reset (00:14:00)
12. Scaling Agencies (00:17:56)
13. Preparing for M&A (00:31:27)
14. Emerging Trends in Marketing Agencies (00:32:59)
15. Personal Finance Insights (00:37:09)
39 episodes
