Manage episode 449608265 series 3587007
In this episode, Nick Petroski, founder of Promethean Research, uncovers the game-changing effects of specialisation on agency growth and profitability. Discover why agencies that zero in on a specific industry or service mix are seeing client lifetime value soar, with specialised agencies achieving growth rates 40% above the industry average.
Nick also reveals the revenue-generation tactics that proved effective even in the turbulent 2023 market, spotlighting partnerships as a powerful driver for scaling up. Finally, he dives into the shifting agency landscape, where freelancers, fractional roles, and innovative cross-agency collaborations are defining the future of work.
If you want to harness these insights to future-proof your agency, don’t miss this episode!
Connect with Nick: https://www.linkedin.com/in/nicholaspetroski/
Chapters
1. #26 The Data Driven Agency Advantage: How Specialisation, Revenue Tactics, and Future Trends Are Fuelling Success with Nick Petroski, Agency Researcher (00:00:00)
2. Benefits of Specialisation (00:00:05)
3. Meet Nick Petroski (00:00:23)
4. AI in Agencies (00:00:37)
5. Nick's Journey into Agency Research (00:01:03)
6. Challenges in Finding Data (00:02:25)
7. Publishing the Digital Agencies Growth Report (00:03:29)
8. Insights from the Report (00:04:35)
9. Sales Complexity and Growth (00:06:41)
10. Effective RevGen Tactics (00:10:13)
11. The Role of Account Management (00:13:49)
12. Future Trends in the Agency Space (00:16:48)
13. Nick's Personal Routine (00:23:35)
39 episodes