HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
MP3•Episode home
Manage episode 429466720 series 3587007
Content provided by Luke Szkudlarek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Luke Szkudlarek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal lessons are applicable to any business!
Chapters
1. #3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora (00:00:00)
2. About Joël and Peakora (00:00:45)
3. Startup enablement methodology & startup mindset (00:03:04)
4. Tools and challenges of startups at different stages (00:05:52)
5. Lead generation and marketing channels (00:09:12)
6. Cost of advertising and hacking LinkedIn (00:10:36)
7. B2B lead generation outreach (00:12:23)
8. Investing in paid media (00:14:08)
9. Alternatives to big tech or paid ads (00:17:28)
10. Owned channels & Product-Led-Growth (00:18:55)
11. Are the PLG principles new? (00:22:02)
12. Measuring the impact of PLG (00:24:10)
13. PLG and budget and resource allocation (00:32:44)
14. Experimentation framework and challenging status quo (00:34:06)
15. OKR framework application for growth (00:38:17)
16. Attacking big tech players & competing globally (00:42:13)
39 episodes