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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail, how ABM changes the game, and when it’s the most effective strategy.
Vladimir shares real-world case studies of ABM in action, the key steps to running a high-impact ABM campaign, and the biggest pitfalls companies face when implementing it. We also discuss how to align sales and marketing teams, build a highly targeted hit list, and measure the right KPIs to track success. If you’re looking to take a more strategic, results-driven approach to B2B growth, this episode is packed with insights you can apply immediately.
🔗 Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/
Chapters
1. Introduction to Account-Based Marketing (00:00:00)
2. Understanding the Importance of Awareness and Engagement (00:00:17)
3. Guest Introduction: Vladimir Blagojevich (00:00:58)
4. Creating Awareness with Content (00:00:58)
5. Diving into ABM Strategy (00:01:54)
6. When to Use ABM (00:02:07)
7. Examples of Successful ABM Implementation (00:03:16)
8. Building and Prioritizing Your Target Account List (00:06:40)
9. Common Pitfalls in ABM (00:09:26)
10. Implementing a Full-Funnel ABM Strategy (00:11:21)
11. Content and Outreach in ABM (00:15:25)
12. 22:18 Measuring Success in ABM (00:22:18)
13. Content Collaboration Tips (00:25:57)
14. Conclusion and Upcoming Events (00:28:57)
39 episodes
