From Airbnb’s impact on local rental markets to Uber’s impact on local industries to fake news swaying public opinion, examples of unintended consequences of business on society are numerous. And through it all, Baroness Beeban Kidron, a filmmaker and founder of 5Rights, a campaign that seeks to deliver the established rights of children in all interactions with the digital world, says nobody has thought about the impact on kids growing up in this new world order. In this Fika break, we talk to Kidron about the unintended consequences of today’s digital world, specifically the growing conflict between businesses adopting total customer centricity at the expense of societal centricity and how we keep kids safe on the Internet.