EP 29 - Call of Booty: Is the Fitness Industry Becoming Hyper-Sexualised?
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Hey Flexy Fam,
In this week's episode we discuss a topic that made some waves in the media recently following a post from popular Australian fitness influencer, Kayla Itsines.
A link to an article on this controversial post is in the episode, but in a nutshell, Kayla came up against polarized opinions for raising an issue that we have likely come across at some point: the increase of sexualised fitness content, in particular, booty thirst traps.
We discuss both sides of this topic and the grace that should be extended to those on both sides of the debate, whilst also weighing in on the responsibility to authenticity that rests on social media influencers' shoulders, in particular those in the health and fitness industry.
Enjoy!
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Disclaimer: We’re two coaches—Ghada, a mindset coach, and Lisa, a fitness coach—here to share our thoughts and experiences. But remember, we’re not licensed therapists, doctors, or medical professionals, and this podcast isn’t a substitute for professional advice from a physician, therapist, or other qualified expert. Sound good? Great. Let’s dive into the episode!
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Follow us on Instagram:
@flexandthecity__
@kenyabella
@ghadaodehcoach
Chapters
1. Welcome to Episode 29 (00:00:00)
2. The Rise of Sexualized Fitness Content (00:00:18)
3. The Kayla Itsines Controversy (00:01:47)
4. The Hypocrisy Debate: Fitness & Aesthetics (00:03:58)
5. Fitness Influencers & Changing Standards (00:07:06)
6. Are Brands Driving the Sexualization of Fitness? (00:09:50)
7. The Shift from Thin to Strong & Curvy (00:12:40)
8. The Responsibility of Fitness Influencers (00:17:04)
9. The Role of Authenticity in Fitness Content (00:22:27)
10. Plastic Surgery & Fitness: Where’s the Line? (00:27:42)
11. Personal Perspectives on Body Changes & Surgery (00:32:46)
12. The Mental Pressure of Fitness Aesthetics (00:37:43)
13. The Influence of Social Media Algorithms (00:42:05)
14. The Power of Self-Awareness in Fitness Messaging (00:46:11)
15. The Evolution of Beauty & Body Standards (00:50:20)
16. Movement & Health Over Aesthetics (00:55:54)
17. Thank You & Stay Connected! (00:58:52)
33 episodes