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Episode 165: 2024 Year-End Trend Recap

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Manage episode 455352259 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed:

  • The maturing deployment of AI and the long-term prospect of the AI hype
  • The future of search and the impact that AI-driven challengers could have on Google’s dominance
  • The shifting landscape of social media—more media, less “social”—and how creators navigate evolving platforms and parasocial dynamics.
  • The major developments in mixed reality, esp. in hardware, and how its user cases might evolve
  • The streaming landscape in the post-streaming wars era, doubling down on live sports and battling subscription fatigue

Join us for this year-end roundup as we celebrate our team, our guests, and you—our listeners—and head into 2025 with fresh insights and excitement.


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 455352259 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed:

  • The maturing deployment of AI and the long-term prospect of the AI hype
  • The future of search and the impact that AI-driven challengers could have on Google’s dominance
  • The shifting landscape of social media—more media, less “social”—and how creators navigate evolving platforms and parasocial dynamics.
  • The major developments in mixed reality, esp. in hardware, and how its user cases might evolve
  • The streaming landscape in the post-streaming wars era, doubling down on live sports and battling subscription fatigue

Join us for this year-end roundup as we celebrate our team, our guests, and you—our listeners—and head into 2025 with fresh insights and excitement.


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

172 episodes

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