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Episode 170: AI Mode, Agentic Web, & more from Google I/O 2025

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Manage episode 484480108 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event.

From Google’s ambition of using AI Mode to transform its search products, to the “agentic web” that the AI stakeholders are aiming towards, the team places the various key announcements within the larger industry context and discuss their implications for consumers and brands alike. Listen now to learn more about how you brand should respond to the latest developments in consumer-facing AI.


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

173 episodes

Artwork
iconShare
 
Manage episode 484480108 series 2018375
Content provided by Floor 9 and IPG Media Lab. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Floor 9 and IPG Media Lab or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

On the latest Floor 9 episode, four members of the Lab team — Tom, Ryan, Richard, and Elisa — assemble to discuss in-depth about everything brand marketers that need to know about the AI-centric announcements coming out of Google’s annual developer event.

From Google’s ambition of using AI Mode to transform its search products, to the “agentic web” that the AI stakeholders are aiming towards, the team places the various key announcements within the larger industry context and discuss their implications for consumers and brands alike. Listen now to learn more about how you brand should respond to the latest developments in consumer-facing AI.


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

173 episodes

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