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Ep. 25 | Shaping the Future of e-Commerce at Carrefour

Flux. A podcast by Movify

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In this episode of Flux, we sit down with Matthieu Ullens, Chief Digital Officer at Carrefour, to unpack how one of Europe’s retail giants is reimagining the future of digital commerce.

From gaming roots to corporate leadership, Matthieu shares how his entrepreneurial mindset helps bridge business strategy with human-centric innovation—and how Carrefour is using AI to empower employees, personalise experiences, and rewire complex operations.

We explore the challenges of transforming legacy retail, how to foster employee happiness at scale, and what the supermarket of 2030 could look like.

✨ Plus, Matthieu’s digital “secret friend” makes a surprise appearance—and we ask him some delightfully unexpected questions you won’t want to miss.

💡 Whether you're into digital strategy, tech innovation, or just curious about the future of shopping—this episode delivers fresh insight and plenty of fun.

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Chapters

1. Intro (00:00:00)

2. Professional & personal background (00:00:47)

3. The size and shape of Carrefour (00:06:34)

4. What is your motivation? (00:08:16)

5. Your Influences and behaviours in larger companies (00:10:30)

6. How did gaming influence your actions in Carrefour today? (00:11:23)

7. What have you achieved since you started? (00:14:22)

8. What impact have been generated by your teams? (00:16:24)

29 episodes

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