Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Katie Mleziva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

130. How to Write a Brand Positioning Statement That Makes Your Brand Stand Out

15:44
 
Share
 

Manage episode 480254011 series 2155095
Content provided by Katie Mleziva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

If you're working to grow your food business but feel like your focus is scattered and your messaging is not as clear as it could be, it's time to revisit your brand positioning.

This episode dives into one of the most essential (yet often overlooked or complicated) parts of brand strategy—defining what you want to be known for and why your audience should choose and stay loyal to your brand.

In this episode of the Real Food Brands podcast, you'll learn a straightforward framework to write your own brand positioning statement, hear examples, and get five clarity-building questions to test your draft.

In this episode, you’ll learn:

  • What brand positioning statement is—and why it matters
  • A simple formula to get started
  • Food business examples that bring it to life
  • What to avoid when crafting your positioning
  • Five self-check questions to sharpen your positioning

Ready to define or refine your strategy to bring focus to the right things at the right time? Visit Email me at [email protected] to learn more about how we can work together.

Episodes Mentioned:

122. Start Standing Out With These 4 Steps (Food Brand Strategy Blueprint Part 1) 123. Organizing All Your Ideas to Build a Cohesive Brand (Food Brand Strategy Blueprint Part 2) 124. Unlock Your Food Brand’s Full Potential (Food Brand Strategy Blueprint Part 3)

Resources:

RealFoodBrands.com

IG: @realfoodbrands

LI: let’s connect!

Real Food Brands Brand Checkup Scorecard

Real Food Brands Marketing Roundtable Facebook Group

  continue reading

130 episodes

Artwork
iconShare
 
Manage episode 480254011 series 2155095
Content provided by Katie Mleziva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Mleziva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

If you're working to grow your food business but feel like your focus is scattered and your messaging is not as clear as it could be, it's time to revisit your brand positioning.

This episode dives into one of the most essential (yet often overlooked or complicated) parts of brand strategy—defining what you want to be known for and why your audience should choose and stay loyal to your brand.

In this episode of the Real Food Brands podcast, you'll learn a straightforward framework to write your own brand positioning statement, hear examples, and get five clarity-building questions to test your draft.

In this episode, you’ll learn:

  • What brand positioning statement is—and why it matters
  • A simple formula to get started
  • Food business examples that bring it to life
  • What to avoid when crafting your positioning
  • Five self-check questions to sharpen your positioning

Ready to define or refine your strategy to bring focus to the right things at the right time? Visit Email me at [email protected] to learn more about how we can work together.

Episodes Mentioned:

122. Start Standing Out With These 4 Steps (Food Brand Strategy Blueprint Part 1) 123. Organizing All Your Ideas to Build a Cohesive Brand (Food Brand Strategy Blueprint Part 2) 124. Unlock Your Food Brand’s Full Potential (Food Brand Strategy Blueprint Part 3)

Resources:

RealFoodBrands.com

IG: @realfoodbrands

LI: let’s connect!

Real Food Brands Brand Checkup Scorecard

Real Food Brands Marketing Roundtable Facebook Group

  continue reading

130 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play