In this episode, we sit down with Shawn P. Walchef, founder of Cali BBQ Media, right after a dynamic Next Gen Marketing panel at the Food On Demand Conference. Shawn shares his journey from running a San Diego barbecue restaurant to becoming a leading voice in restaurant storytelling through social media and podcasting. We dive into practical advice for operators hesitant about video content, the power of showing up online—even imperfectly—and how authentic storytelling can drive real business results. Whether you're a restaurateur, marketer, or just curious about building a brand with your phone, this conversation will leave you ready to hit record.