If social media has started feeling like a full-time job you didn’t sign up for, this episode is for you. I’m joined by social media strategist Shannon McKinstrie for a rapid-fire conversation on what’s actually working right now — and what’s completely overrated. This chat was so good and so packed with tangible advice, we had to split it into two parts. Get ready for Hot Takes on trends, reels, and content that truly connects.

Episode Timestamps:

• 00:05:00 – The most overused trend on Instagram (and why you should sometimes use it).
• 00:07:00 – The "random thought reel" idea that always works when you are stuck.
• 00:13:00 – The worst advice you see about growing on Instagram.
• 00:15:00 – When to take down content that tanks (and why).
• 00:18:00 – The key language shift: Moving from "How To" to "How I."

About Shannon McKinstrie:

• Website: https://shannonmckinstrie.com/
• Podcast: Good Content - https://shannonmckinstrie.com/good-content-podcast

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Hosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West.