In this episode of 'For the 23%', Dielle McMillan shares her insights and lessons learned from 2025, focusing on sales strategies and the importance of adapting to changing market conditions. She emphasizes the need for women of color entrepreneurs to embrace in-house learning, prioritize lead generation, and create urgency in their sales offers. Dielle also discusses the significance of human-centered sales experiences and the impact of specific outcome themes in marketing. This episode serves as a guide for entrepreneurs looking to scale their businesses sustainably while maintaining a connection with their audience.

00:00 — Introduction to the Podcast and Mastermind

02:21 — Sales Lessons from 2025

03:16 — Embracing Change in Sales Strategies

05:06 — The Importance of Learning In-House

10:56 — Creating Specific Outcome Themes

15:27 — Prioritizing Lead Generation

20:08 — Creating Urgency in Sales Offers

28:11 — Human-Centered Sales Experiences

For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color.

Website: forthe23percent.com

Instagram: @forthe23percent

Membership: forthe23percent.com/membership