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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Google Ads just released a feature called AI Max that **they claim** could either boost your ad performance by 30% or completely mess up your campaigns if you're not ready.
It's rolling out across Australia and New Zealand right now, and most business owners have no idea it even exists.
In this episode, we cut through the technical jargon to give you a straight-up guide. You’ll learn what AI Max actually does, the three things your business must have in place before you even consider testing it, and who should absolutely not turn it on.
By the end, you'll know exactly what this means for your business and have a clear, actionable plan to either use it to your advantage or avoid a costly mistake.
01:13 The Shift from Keywords to Intent
03:41 Understanding AI Max Features
07:22 Preparing for AI Max Implementation
09:53 Testing AI Max in Your Campaigns
11:11 Is AI Max Right for You?
66 episodes
