We embark on an exploration of the transformative power of purpose, inviting you to reflect on your company's raison d'être beyond mere profit-making. Through the lens of the Force for Good system, we will elucidate how embracing a core purpose can invigorate your organization, enabling it to thrive even in the most tumultuous of times. As we delve deeper, we will introduce the Core Purpose Creator tool, a resource designed to help you articulate and embed this purpose into the very fabric of your business. Join us as we unravel the profound inspirations of purpose, encompassing the good, the true, the beautiful, and the heroic, all while ensuring your company not only survives but flourishes in its mission to create meaningful change in the world.

Takeaways:

• The quintessential essence of a company's core purpose transcends mere profit-making, delineating its profound contribution to the world at large.
• To cultivate perpetual growth, one must embrace the paradox of working less while empowering their team to assume greater responsibilities.
• A well-articulated core purpose serves not only as an anchor for organizational identity but also as a beacon guiding decision-making processes.
• Incorporating the Core Purpose Creator tool facilitates a deeper understanding of your company's identity and inspires transformative experiences for customers.

00:00 Beginning the Purpose Revolution

03:21 Understanding Core Purpose

09:46 Exploring Core Purpose in Organizations

15:24 Fostering Change: The Core Purpose of Transformation

24:06 Drafting Your Core Purpose

This episode part of the Force for Good Tool of the Week Series! Each week we feature one of the 100+ Force for Good Tools.

**These tools are free this week at https://aforceforgood.biz/weekly-tool/ **

*** The Full FFG Toolkit is available with A Force for Good, the Book: https://aforceforgood.biz/book/***

****Have questions on how to craft your Core Purpose? Schedule time with Coco: https://calendly.com/coco-sellman/zoom-office-hours-clone ****

Follow the Force for Good Business show to install the unique system of perpetual growth into your company.

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Coco Sellman, the host of the Force for Good Business Show, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/