Missy Russell, Executive Director at the IEEE Computer Society, and David delve into the strategy shaping the future of technology and the events industry. Missy shares key initiatives her group is focusing on and how their events support these objectives. Discover how they align their strategy with the evolving needs of their technical communities and "conference groupings." David also explores the challenges and opportunities of Open Access for conferences with Missy, and how the Computer Society is addressing them. Missy discusses activating social good through conferences, including co-locating mission-focused programs with larger events. Finally, the two chat about the "whole-system approach" of Convene, and 'One IEEE' events, and how other IEEE societies can adopt these concepts.