In this latest installment of "Forums of the Future," David interviews Alex Alles, Executive Director of the Joint Meetings Industry Council (JMIC). Learn about the organization's mission and the pivotal role it plays in shaping a sustainable future for the events industry. Alex delves into the pressing urgency of sustainability and climate change within the event sector, highlighting the significant impact of new regulatory measures such as France's short-haul flight ban. The conversation also covers JMIC's Net Zero Carbon Events initiative and the importance of measurement and reporting in achieving sustainable meeting practices. Organizers should tune in for an inspiring look at how conferences should be thinking about meeting the sustainability challenges of not only the future, but the present.