Timing is one of the hardest challenges for founders.

Execute an idea too soon – and you’ll run out of runway before someone gets there when the time is right.

Execute it too late – and you face still competition from the incumbent that got there first.

Today’s guest, Ace Bhattacharjya of MedicalRecords.com gives us a masterclass on how to stay true to a timeless vision while also leveraging timing to take advantage of opportunities as they arise.

Over 20 years, he’s built multiple successful iterations of the business – while also being poised to pounce on huge trends as they’ve emerged.

Ace & I always have fascinating conversations – and I’m super excited to be sharing this one with you.

I hope you gain as many takeaways from our conversation as I did.