About David Zitoun:

David Zitoun is the Co-founder and CEO of Submagic, the AI-powered video editing platform that helps content creators generate viral shorts in seconds. Starting from his own frustration editing YouTube content, David bootstrapped Submagic to over $8M in revenue with an ultra-lean team of just 10 people—no sales team, fully self-serve, and 100% remote. Known for his obsessive focus on pricing experimentation, distribution-first strategy, and profitability over growth-at-all-costs, David represents a new breed of bootstrapped SaaS founder winning in the AI era.

About Submagic:

Submagic is an AI-powered video editing platform built for content creators who need to produce viral short-form content quickly. Born from a founder's personal pain point, Submagic's radical approach combines cutting-edge AI with an entirely self-serve business model. The company has achieved remarkable capital efficiency, reaching $8M in revenue with just 10 team members while maintaining profitability and sustainable growth.

Show Notes:

00:00 Inside Submagic's pricing page

04:04 From frustrated creator to founder

09:59 Building a lean, distributed team

15:01 Managing hyper-growth with minimal headcount

17:34 Building team culture through retreats

19:59 The hidden challenges of managing remote teams

21:09 Effective communication in remote work: Loom, World Time Buddy, and Sup Bot

24:01 Metrics and success measurement

32:14 Hiring the right people for growth

33:27 Choosing profitability and sustainability over venture-backed hyper-growth