The Ultimate SaaS Onboarding Playbook With Justin Hammond Founder Chats podcast

About Justin Hammond:

Justin Hammond is a B2B SaaS growth strategist specializing in actionable, checklist-driven playbooks that help founders transform trial users into loyal customers. With over a decade of experience scaling high-growth companies including Book Like a Boss, Justin has become a trusted voice on data-driven onboarding, sustainable growth strategies, and practical frameworks that deliver immediate wins. His approach focuses on granular, implementable tactics rather than high-level theory.

Show Notes:

01:48 Users signing up to see onboarding flows

05:23 Step one to a great onboarding flow: user research

07:07 Step two to a great onboarding flow: identify high-converting actions

09:02 What should good onboarding emails accomplish in a flow?

11:40 Onboarding advice for early-stage startups

14:21 Overcoming gaps in Time to First Value during onboarding

21:14 How will AI shift SaaS onboarding?

24:42 Why you shouldn't try to increase product adoption during onboarding

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