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In this episode of Founders Future, with host Milan Kohut, we sit down with Diana Marks, the founder of Lux Digital Media LLC. Diana shares her incredible journey from being a Belarusian student securing a sponsored internship in Hollywood to becoming a luxury lifestyle influencer with over a decade of experience and 2 million followers. She reveals the pivotal moment she realized a massive gap in the creator economy: while influencers are experts at creating content, they often lack the business acumen to monetize it effectively. This insight led her to pivot from being a successful creator to founding an agency dedicated to empowering others.
Diana delves into the innovative workings of her company, which has evolved from coaching into a data and AI-driven service. She explains how her agency uses a personalized AI agent to pitch influencers to brands that are actively hiring, effectively handing them qualified leads on a silver platter. The discussion covers her unique, community-focused business model, her goals to "rewrite the creator economy" by focusing on ethical, sustainable careers for creators, and her exciting plans to launch real-world events to strengthen human connections within her digital community.
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