In this episode of Founders Future, host Mishal Saeed sits down with Henry Stoever of Brentwood Advisory Group and Windsor Strategy to explore how entrepreneurs can identify and tackle their biggest priorities, or "Big Rocks," using principles from the Entrepreneurial Operating System (EOS). They discuss the challenges founders face today—from complex geopolitical shifts to rapid technological changes like AI—and the importance of purpose-driven leadership and culture in navigating these obstacles. Henry shares his perspective on how businesses can maintain momentum by focusing on clear goals, overcoming barriers, and thoughtfully adapting strategies.

The conversation also dives into practical approaches for scaling a business, emphasizing the power of simplifying offers and zeroing in on specific market segments through segmentation, targeting, and positioning (STP). Henry explains how building strong, value-based relationships with customers leads to lasting partnerships and growth. This episode offers valuable insights for founders aiming to sharpen their focus, embrace change, and scale sustainably in a fast-evolving landscape.