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In this episode of Founders Future, with host Milan Kohut, we sit down with Chris Crane, the founder and CEO of Scaling Success. Chris takes us on a journey from his unexpected start as a door-to-door vacuum salesman to a seasoned executive in the complex world of industrial sales, managing teams through the chaos of COVID-19 and an MBA program. He shares the pivotal experiences that led him to launch his own company, dedicated to solving a critical gap in the market.

Chris delves into the core of Scaling Success, detailing his battle-tested methodology designed specifically for the long-cycle, high-stakes world of industrial sales. He breaks down his proprietary frameworks—ARC5, PTR, and CICSR—that form an entire operating system for sales reps and leaders. We also get an exclusive look into the future of his company, including the development of an innovative AI coaching tool and his ambitious vision for licensing his proven IP to create a lasting legacy in the sales education space.

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