In this episode of Founders, Future, we sit down with Marwa Yehia Sadek, founder of Sales Max, to uncover how she’s successfully scaled her startup consultancy on a global scale. Marwa shares her unique perspective on how the “startup language” transcends borders and the importance of deeply understanding key industries like e-commerce, fintech, and AI to deliver tailored solutions.

She reveals why inbound marketing—leveraging LinkedIn, content creation, and community-building—is her preferred strategy over paid advertising for reaching high-quality clients worldwide. Marwa also opens up about her vision for the next 6 to 12 months, focusing on doubling supported startups and nurturing in-house ventures to guarantee higher success rates.

When asked what she’d do with unlimited resources, Marwa dreams big—investing heavily in tech development to build innovative products that address real market needs. For founders and consultants, she offers invaluable advice: focus on fewer, better-aligned clients, validate products early, and prioritize sustainable growth over vanity metrics.