In this episode of Founders Future, with host Milan Kohut, we sit down with Abdo Mazloum, the founder and CEO of WebTmize. Abdo shares his journey from a computer science graduate and web developer to becoming a seasoned marketing expert and agency owner. He delves into the pivotal moments in his career, including being laid off, which ultimately pushed him to take the leap into entrepreneurship. Abdo provides an honest look at the challenges and triumphs of building his Montreal-based performance marketing agency, which now boasts a team of 30 and serves e-commerce and SaaS brands across North America.

The conversation explores WebTmize's core services, from paid search and SEO to the emerging field of Answer Engine Optimization (AEO) for LLMs like ChatGPT. Abdo offers invaluable advice on hiring the right people, the importance of documenting processes early, and building a company culture based on strong leadership and values. He also candidly discusses the difficulties of scaling a sales team and his focus on sustainable, organic growth through client retention and inbound marketing, providing a realistic and insightful perspective for aspiring agency founders.