In this episode of Founders Future, with host Milan Kohut, we sit down with Rob Wynn, the owner of InfluxJuice. Rob shares his fascinating entrepreneurial journey, beginning with his early days in door-to-door sales where he learned the critical sales principle of focusing on customer benefits rather than the product itself. This foundation led him to pursue online businesses, driven by a desire for control and the freedom to work from anywhere. He details how this path ultimately culminated in the creation of his marketing agency, InfluxJuice, which specializes in SEO and, now, generative AI optimization for Web3, DeFi, and crypto projects.

Rob provides a transparent look into the current operations of his business, explaining his agency's core offerings: comprehensive site audits, on-page SEO, and powerful off-site marketing campaigns designed to build authority and drive first-page Google rankings. He openly discusses the challenges of B2B lead generation, his reliance on LinkedIn and email outreach, and his plans for future growth by systematizing client acquisition. Throughout the conversation, Rob emphasizes the importance of adapting to industry changes, outsourcing to a trusted team, and using data to deliver measurable results for his clients.