In this episode of Founders Future, with host Sam Aramando, we sit down with Catherine B. Roy, an internationally recognized business coach and founder of Catherine B. Roy LLC and LHM Academia. Catherine takes us on a profound journey from her beginnings as a programmer for 15 years and a childhood survivor of the civil war in former Yugoslavia, to becoming a best-selling author and building a globally recognized brand. She shares the pivotal moment of promising herself to "be a light in this world," which became the driving force behind her mission to empower other entrepreneurs.

Catherine delves into the core of her business, explaining her "fire triangle" system that helps coaches and consultants achieve scalable growth by mastering visibility, business model, and technology. She reveals how her unique technical background became her superpower, allowing her to build sophisticated, automated funnels and systems. The conversation explores her organic, founder-led growth strategy centered on LinkedIn and powerful PR, her vision for scaling into a SaaS company, and the critical lessons learned from challenging experiences with outsourcing lead generation.