In this episode of Founders Future, with host Zach Young, we sit down with Tara McKelvey, the visionary founder behind It's Virtually Tara. Tara shares her fascinating journey from environmental project manager to entrepreneur, detailing the pivotal moment she realized she needed a career that offered a more direct, personal impact. She opens up about the challenges and emotional rollercoaster of transitioning from a solo virtual assistant to building a boutique agency, including the difficult process of learning to trust her clients' work with a team. Tara provides an honest look at the realities of scaling a service-based business and her ambitious goal to build an agency that can thrive independently of her direct involvement.

Tara delves into her effective, albeit experimental, social media strategy that forms the core of her client acquisition, primarily on Instagram. She discusses the importance of repurposing content, adapting to algorithm changes, and the power of authentic messaging to attract the right clients. Looking ahead, Tara offers her insights on the future of the VA industry, emphasizing how adaptability and the integration of new technologies like AI will be key to success. This episode is a masterclass in pivoting with purpose, the art of strategic delegation, and building a business that supports both your ambitions and your desired lifestyle.