In this episode of Founders Future, with host Ammar Elm, we dive into the mind of Doug Hall—serial entrepreneur, innovation expert, and founder of Eureka Ranch and Dexter Bourbon Company. Doug shares his journey from Procter & Gamble to pioneering systematic innovation, revealing how businesses can move from chaotic problem-solving to scalable, process-driven growth. He discusses why 94% of business failures stem from broken systems, how to turn employees into proactive problem-solvers, and why "if you're not unique, you better be cheap." Plus, Doug opens up about transitioning from operator to mentor, the power of honest leadership, and his latest ventures—including a custom Bourbon-making machine that’s disrupting the whiskey industry.

From why SOPs should empower, not control, to the critical advisors every founder needs (banker, lawyer, accountant), Doug delivers hard-won wisdom for scaling with integrity. Whether you're struggling with innovation, team engagement, or just staying ahead in a chaotic market, this episode is packed with actionable insights—straight from a man who’s helped over 2,000 companies transform their futures.