In this episode of Founders, Future, host Mishal Saeed sits down with Melissa Whitaker, founder and CEO of Melissa Whitaker International (MWI), to explore her 30-year journey in sales and leadership. Melissa shares how MWI’s holistic approach—centered on seeing, hearing, and understanding people—sets it apart in the sales training and coaching space. She delves into her founding story, revealing how personal challenges, like balancing motherhood and career, led her to entrepreneurship, and discusses MWI’s scalable programs, including 12-month training and coaching initiatives designed to drive peak performance.

Melissa also opens up about the highs and lows of entrepreneurship, from the pivotal moment in 2015 when her business faced unexpected setbacks to her resilient comeback and the lessons learned along the way. She emphasizes the importance of strategic networking, automation, and asking the right questions to build trust and scale impact. Listeners will gain insights into MWI’s client acquisition strategies, the power of servant leadership in sales, and Melissa’s vision for leveraging AI and systems to further grow her organization’s reach and influence.