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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode of Founders Future, with host Milan Kohut, we meet Lisa Carter, the founder of PeakWaves Studio. Lisa's entrepreneurial journey began in childhood, working in her parents' 24/7 bail bond business, where she learned resilience and customer service. This early experience, combined with her time at Price water house and law school, shaped her mission to help small businesses grow sustainably by providing the strategic consulting she saw her own family's businesses needed.
Lisa details the evolution of PeakWaves Studio's unique "Marketing Mechanics" framework. Instead of jumping straight to marketing execution, her team first diagnoses a client's sales process and customer journey, then tunes up their business model with innovation and technology, and only then moves to marketing campaigns. This strategic, engineering-based approach ensures lasting results and differentiates PeakWaves Studio from traditional marketing agencies that often focus solely on execution.
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