In this episode of Founders Future, with host Zach Young, we sit down with Kara McMaster, the founder and CEO of SalesBytes. Kara shares her entrepreneurial journey, from her early days inspired by her mother to becoming a ski bum and launching her first company. She delves into the core mission of SalesBytes, which is to help tech startups, coaches, and agencies break out of a referral-only sales cycle by building effective, data-driven outbound systems. Kara emphasizes the critical importance of founders understanding sales and marketing to achieve true, scalable growth.

The conversation provides a masterclass in modern sales strategies, focusing heavily on leveraging LinkedIn not as a social platform, but as a powerful networking tool. Kara reveals her unique approach to building prospect lists by analyzing who is engaging with competitors' content, putting you in touch with potential clients who are already in a "buying pocket." She also shares her insights on the enduring power of human connection in sales, why she avoids AI in direct messaging, and how a disciplined, systems-focused approach allows her to drive significant growth for her clients while maintaining a lean operation and a lifestyle that prioritizes family and skiing.