Turning Dead Leads into Gold: The Psychology-Driven AI Revolution with Maximillian Porter
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In this episode of Founders Future, host Jae Encarnacion sits down with Maximillian Porter, founder of Techify Agency, to explore his unique journey from psychology graduate to AI automation entrepreneur. After graduating from the University of Utah with a psychology background, Maximillian made a bold decision to leave a stable physical therapy franchise opportunity and drive seven hours to Salt Lake City with just enough money for rent and a vision to leverage AI in business. His "raw dog" drive in silence led to the breakthrough realization that businesses were losing massive revenue from leads who simply wouldn't answer phone calls, inspiring him to create an AI-powered SMS system that mimics human behavior to re-engage cold leads.
Maximillian shares how Techify Agency has revolutionized lead follow-up processes across multiple industries including roofing, solar, home services, mortgages, and real estate by using behavioral psychology integrated with AI to create natural, sales-trained text conversations. Operating on a pay-per-performance model, his AI system reaches out to "dead" leads after 48 hours, engages them in human-like conversations, handles objections, and books callbacks for sales teams. From his initial warm network outreach to his strategic LinkedIn prospecting approach focused on building genuine relationships with successful entrepreneurs, Maximillian discusses his plans to scale through strategic partnerships and his exciting pivot into the multifamily real estate space with AI leasing agents.
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