In this episode of Founders, Future, with host Mishal Saeed, we dive into the journey of Chris Latham, founder of Fire For Effect Marketing, a full-service digital marketing agency specializing in SEO, PPC, and high-impact video production. Based in Tennessee, Chris shares how his corporate experience and pandemic-driven pivot led him to identify a critical gap in how technical and manufacturing companies communicate online. He reveals his unique approach—blending creative storytelling with data-driven strategies—and how offering free custom videos as a lead magnet has driven high-ticket client conversions.

Chris also opens up about scaling challenges, from training his team in client acquisition to leveraging AI for efficiency without losing authenticity. With plans to expand video services (projected to become 70-80% of revenue), he emphasizes the power of organic marketing and relationship-building over quick wins. Tune in for actionable insights on balancing creativity with tech, building a flexible contractor network, and why underpromising and overdelivering remains his north star in a crowded industry.